Malou Verlomme designed Madera with graphic designers in mind drawing on his decade of experience designing bespoke type to create a versatile, easy-to- use geometric sans serif that ticks off a long list of branding requirements.
Its sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice but with a twist.
The design doesnt go out of its way to attract attention, but is still very solid, explains Verlomme.
It still has a fair amount of warmth and personality, in a very understated manner.
If youre a large corporation, with a typeface being used in many different environments, you want something thats easy to use but can sustain such a large amount of visibility.
More The Madera typeface family has 16 fonts: 8 weights of both upright and italics.
It is available in OpenType CFF and TTF fonts formats. Each typeface contains over 650 glyphs with extensive Western, Central and Eastern European language support.
It also supports OpenType typographic features like alternatives, ligatures and fractions.